Up Close: E.M. Jackson (1)

This is part of an occasional series dealing with detail images of paintings featuring the brushwork of the artist. Previous posts can be found via the "Up close" topic label link on the sidebar.

The present post deals with Elbert McGran (E.M.) Jackson (1896-1962) who painted covers for leading American magazines such as Saturday Evening Post and Collier's. Biographical information regarding Jackson is sparse, and this is the most detailed I could locate through a brief Google search.

Featured here is an illustration titled "Coat Check Girl" for the 19 April, 1930 cover of Collier's.

The source of the detail image is explained below:

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The Kelly Collection has what is probably the outstanding holding of American illustration art by private individuals (not organizations). I was able to view part of it at The Frederick R. Weisman Museum of Art at Pepperdine University in Malibu, California towards the end of a January 12 - March 31, 2013 exhibition run. The collection concentrates on illustration art created roughly 1890-1935 and one of its purposes is to further knowledge and appreciation of illustration from that era.

Non-flash photography was allowed, so I took a large number of high-resolution photos of segments of those original works. This was to reference the artists' techniques in a manner not always easy to obtain from printed reproductions. (However, the exhibition catalog does feature a few large-scale detail reproductions.)

I thought that readers of this blog might also be interested in seeing the brushwork of master illustrators up close to increase their understanding of how the artists worked and perhaps to serve as inspiration for their own painting if they too are artists.

Below is an image of the entire illustration coupled with one showing detail. Click on the latter to enlarge.

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A reference photo I took

Jackson had a nice, clean style of painting that yielded crisp looking images when reduced to magazine size and run through the printing process. But the detail image shows (if you can enlarge it) that his brushwork wasn't "tight." He simply painted his subjects large enough to suit his style knowing that reduction would tighten things up.

Note that the light background paint is cracking, whereas the paint on the subject seems to be holding up well. I can think of more than one possible reason for this, but hesitate to come to a conclusion.

Up Close: Dean Cornwell (1)

This is part of an occasional series dealing with detail images of paintings featuring the brushwork of the artist. Previous posts can be found via the "Up close" topic label link on the sidebar.

The present post deals with Dean Cornwell (1892-1960) when he was following the style that gained him success as an illustrator. I discussed the later evolution of Cornwell's style here.

Featured here is an illustration for an April, 1923 Cosmopolitan magazine story titled "Garden of Peril" by Cynthia Stockley.

The source of the detail image is explained below:

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The Kelly Collection has what is probably the outstanding holding of American illustration art by private individuals (not organizations). I was able to view part of it at The Frederick R. Weisman Museum of Art at Pepperdine University in Malibu, California towards the end of a January 12 - March 31, 2013 exhibition run. The collection concentrates on illustration art created roughly 1890-1935 and one of its purposes is to further knowledge and appreciation of illustration from that era.

Non-flash photography was allowed, so I took a large number of high-resolution photos of segments of those original works. This was to reference the artists' techniques in a manner not always easy to obtain from printed reproductions. (However, the exhibition catalog does feature a few large-scale detail reproductions.)

I thought that readers of this blog might also be interested in seeing the brushwork of master illustrators up close to increase their understanding of how the artists worked and perhaps to serve as inspiration for their own painting if they too are artists.

Below is an image of the entire illustration coupled with my work. Click on the latter to enlarge.

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Peril Kelley - c.1923
This image is from the Kelly Collection website.

If you can enlarge the detail image you'll notice that while the surface is mostly painted thickly, there are a few places where the canvas has only a thin oil wash and, here and there, tiny bare spots show through. Cornwell's brushwork is free and details of the scene are suggested rather than delineated. The exception is Kelley's face which, along with the face of the girl, is the focus.

Update: As you'll see in Comments, Elizabeth Alberding of the Kelly Collection explains that Peril Kelley is actually the woman. The bloke in the pith helmet is called Punch Hasseltine. (If only Cynthia Stockley had named her Peril Pauline ....)

Up Close: McClelland Barclay

This is part of an occasional series dealing with detail images of paintings featuring the brushwork of the artist. Previous posts can be found via the "Up close" topic label link on the sidebar.

The present post deals with McClelland Barclay (1891-1943), a leading illustrator from the 1920s into the early 1940s. He was killed when his ship was sunk by the Japanese during World War 2. Additional information on Barclay plus a number of his illustrations can be found here.

Featured here is an October 1932 cover illustration for Pictorial Review magazine. It is similar to art he produced for Buick and Fisher Body (General Motors) advertising a few years earlier.

The source of the detail images is explained below:

* * * * *
The Kelly Collection has what is probably the outstanding holding of American illustration art by private individuals (not organizations). I was able to view part of it at The Frederick R. Weisman Museum of Art at Pepperdine University in Malibu, California towards the end of a January 12 - March 31, 2013 exhibition run. The collection concentrates on illustration art created roughly 1890-1935 and one of its purposes is to further knowledge and appreciation of illustration from that era.

Non-flash photography was allowed, so I took a large number of high-resolution photos of segments of those original works. This was to reference the artists' techniques in a manner not always easy to obtain from printed reproductions. (However, the exhibition catalog does feature a few large-scale detail reproductions.)

I thought that readers of this blog might also be interested in seeing the brushwork of master illustrators up close to increase their understanding of how the artists worked and perhaps to serve as inspiration for their own painting if they too are artists.

Below is an image of the entire illustration coupled with my work. Click on the latter to enlarge.

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This image is from the Kelly Collection website.

Many of the illustrators featured in this series of posts painted in the impasto mode of thick paint and bold brush strokes. Barclay's style varied considerably over time, but the illustration shown here can be considered archetypical Barclay. Here he reverses the pattern seen in other posts where the face of the subject is treated more gently and with less impasto than other parts of the painting. In the detail image, we see some impasto on the woman's face, but her coat and hat are painted thinly.

Up Close: Mead Schaeffer (2)

This is part of an occasional series dealing with detail images of paintings featuring the brushwork of the artist. Previous posts can be found via the "Up close" topic label link on the sidebar.

The present post deals with Mead Schaeffer (1898-1980) when he was following the style that gained him success as an illustrator. Additional information on Schaeffer is here. A previous post in this series that deals with Schaffer is here.

Featured here is an illustration for the 1928 Dodd, Mead & Co. edition of "The Count of Monte Cristo."

The source of the detail images is explained below:

* * * * *
The Kelly Collection has what is probably the outstanding holding of American illustration art by private individuals (not organizations). I was able to view part of it at The Frederick R. Weisman Museum of Art at Pepperdine University in Malibu, California towards the end of a January 12 - March 31, 2013 exhibition run. The collection concentrates on illustration art created roughly 1890-1935 and one of its purposes is to further knowledge and appreciation of illustration from that era.

Non-flash photography was allowed, so I took a large number of high-resolution photos of segments of those original works. This was to reference the artists' techniques in a manner not always easy to obtain from printed reproductions. (However, the exhibition catalog does feature a few large-scale detail reproductions.)

I thought that readers of this blog might also be interested in seeing the brushwork of master illustrators up close to increase their understanding of how the artists worked and perhaps to serve as inspiration for their own painting if they too are artists.

Below is an image of the entire illustration coupled with my work. Click on the latter to enlarge.

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This image is from the Kelly Collection website.

Most artists using bold brushwork and plenty of impasto would paint subjects' faces noticeably more carefully. An example is a Dean Cornwell story illustration featured in another post in this series. But here Schaeffer backed off only a little from his 1920s vigor when he dealt with the count's face. Note the green on the face, shirt and shadow on the shirt, this in contrast to the red background.

Up Close: James E. Allen

This is part of an occasional series dealing with detail images of paintings featuring the brushwork of the artist. Previous posts can be found via the "Up close" topic label link on the sidebar.

The present post deals with James Edward Allen (1894-1964), who spent much of his career creating lithographs as well as illustrations. Maybe that's why I wasn't aware of him until I saw one of his works in the exhibit mentioned below.

Featured here is an illustration for "A Carolan Comes Home" by Mary Synon in the January 1929 Ladies' Home Journal magazine.

The source of the detail images is explained below:

* * * * *
The Kelly Collection has what is probably the outstanding holding of American illustration art by private individuals (not organizations). I was able to view part of it at The Frederick R. Weisman Museum of Art at Pepperdine University in Malibu, California towards the end of a January 12 - March 31, 2013 exhibition run. The collection concentrates on illustration art created roughly 1890-1935 and one of its purposes is to further knowledge and appreciation of illustration from that era.

Non-flash photography was allowed, so I took a large number of high-resolution photos of segments of those original works. This was to reference the artists' techniques in a manner not always easy to obtain from printed reproductions. (However, the exhibition catalog does feature a few large-scale detail reproductions.)

I thought that readers of this blog might also be interested in seeing the brushwork of master illustrators up close to increase their understanding of how the artists worked and perhaps to serve as inspiration for their own painting if they too are artists.

Below is an image of the entire illustration coupled with my work. Click on the latter to enlarge.

* * * * *

This image is from the Kelly Collection website.

The composition of this painting is odd, but perhaps it makes sense in terms of the story being illustrated. That aside, the detail photo suggests that Allen had a nice touch as an oil painter. Like Dean Cornwell, Mead Schaeffer and many others dealt with in this series, he painted both thickly and comparatively freely: note the treatment of background items.

Up Close: Saul Tepper

This is part of an occasional series dealing with detail images of paintings featuring the brushwork of the artist. Previous posts can be found via the "Up close" topic label link on the sidebar.

The present post deals with Saul Tepper (1899-1987), a leading illustrator from the 1920s into the 1950s. Additional information on Tepper plus a number of his illustrations can be found here.

Featured here is a painting that clearly seems to be an illustration. But so far, the Kelly Collection people (see below) do not have the date it was painted, nor is it known if it was ever used in a publication.

The source of the detail images is explained below:

* * * * *
The Kelly Collection has what is probably the outstanding holding of American illustration art by private individuals (not organizations). I was able to view part of it at The Frederick R. Weisman Museum of Art at Pepperdine University in Malibu, California towards the end of a January 12 - March 31, 2013 exhibition run. The collection concentrates on illustration art created roughly 1890-1935 and one of its purposes is to further knowledge and appreciation of illustration from that era.

Non-flash photography was allowed, so I took a large number of high-resolution photos of segments of those original works. This was to reference the artists' techniques in a manner not always easy to obtain from printed reproductions. (However, the exhibition catalog does feature a few large-scale detail reproductions.)

I thought that readers of this blog might also be interested in seeing the brushwork of master illustrators up close to increase their understanding of how the artists worked and perhaps to serve as inspiration for their own painting if they too are artists.

Below is an image of the entire illustration coupled with my work. Click on the latter to enlarge.

* * * * *

This image is from the Kelly Collection website.

I prefer other Teppers in the Kelly Collection (see here), but this and another one that I liked even less were what got exhibited. Still, the detail image shows Tepper's style from his heyday as an illustrator. Along with the likes of Mead Schaeffer, Dean Cornwell, Harvey Dunn and other illustrators treated in this series, Tepper painted his oils thickly (impasto) and used strong brushwork. He was also something of a colorist: note the touches of green on the girl's skin in shaped areas.

Up Close: Frank Schoonover

This is part of an occasional series dealing with detail images of paintings featuring the brushwork of the artist. Previous posts can be found via the "Up close" topic label link on the sidebar.

The present post deals with Frank E. Schoonover (1877-1972), a student of Howard Pyle. Additional information on Schoonover can be found here, here and here.

Featured here is "Woefully Exhausted as He Was -- His Brain Was Clear: Darby's Friend" an illustration (also known as "Trapper and Mac") for the story "Mac battles for the Code" by Hubert Reginald Evans in the "American Boy" magazine's February 1929 issue.

The source of the detail images is explained below:

* * * * *
The Kelly Collection has what is probably the outstanding holding of American illustration art by private individuals (not organizations). I was able to view part of it at The Frederick R. Weisman Museum of Art at Pepperdine University in Malibu, California towards the end of a January 12 - March 31, 2013 exhibition run. The collection concentrates on illustration art created roughly 1890-1935 and one of its purposes is to further knowledge and appreciation of illustration from that era.

Non-flash photography was allowed, so I took a large number of high-resolution photos of segments of those original works. This was to reference the artists' techniques in a manner not always easy to obtain from printed reproductions. (However, the exhibition catalog does feature a few large-scale detail reproductions.)

I thought that readers of this blog might also be interested in seeing the brushwork of master illustrators up close to increase their understanding of how the artists worked and perhaps to serve as inspiration for their own painting if they too are artists.

Below is an image of the entire illustration coupled with my work. Click on the latter to enlarge.

* * * * *

This image is from the Kelly Collection website.

Schoonover was older than the other illustrators from the Kelly exhibit shown in this Up Close series. He studied under Pyle with the likes of N.C. Wyeth whose works were also on display. Like Wyeth, Schoonover was influenced by Impressionism in that he seldom covered an area of a canvass with a single color, but instead layered his colors, sometimes over contrasting hues. For example, notice his treatment of the sky in the image above.

Up Close: Mead Schaeffer (1)

This is part of an occasional series dealing with detail images of paintings featuring the brushwork of the artist. Previous posts can be found via the "Up close" topic label link on the sidebar.

The present post deals with Mead Schaeffer (1898-1980) when he was following the style that gained him success as an illustrator. Additional information on Schaeffer is here.

Featured here is an illustration for Stephen Meader's book "The Black Buccaneer" of 1929.

The source of the detail images is explained below:

* * * * *
The Kelly Collection has what is probably the outstanding holding of American illustration art by private individuals (not organizations). I was able to view part of it at The Frederick R. Weisman Museum of Art at Pepperdine University in Malibu, California towards the end of a January 12 - March 31, 2013 exhibition run. The collection concentrates on illustration art created roughly 1890-1935 and one of its purposes is to further knowledge and appreciation of illustration from that era.

Non-flash photography was allowed, so I took a large number of high-resolution photos of segments of those original works. This was to reference the artists' techniques in a manner not always easy to obtain from printed reproductions. (However, the exhibition catalog does feature a few large-scale detail reproductions.)

I thought that readers of this blog might also be interested in seeing the brushwork of master illustrators up close to increase their understanding of how the artists worked and perhaps to serve as inspiration for their own painting if they too are artists.

Below is an image of the entire illustration coupled with my work. Click on the latter to enlarge.

* * * * *

This image is from the Kelly Collection website.

From the lower right corner.

This is from near the center.
Early in his career, Schaeffer illustrated adventurous, swashbuckling subjects using brushwork with a boldness to match. The detail image in the middle could easily be a 1950s New York Abstract Expressionist work. Note that Schaeffer used his initials to sign the painting. The lower image features the "square brush" heavy impasto style he favored at the time.

Up Close: Harvey Dunn

Harvey Dunn (1884-1952) was an influential illustrator and teacher perhaps best known for illustrations of action stories, scenes from the Great War and paintings of rural life on the upper plains. His Wikipedia entry is here and further biographical information along with images is here.

Dunn is known for his vigorous brushwork and focus on the emotional content of his subject matter. That's why I decided to introduce this "Up Close" occasional series with his work.

The Kelly Collection has what is probably the outstanding holding of American illustration art by private individuals (not organizations). I was able to view part of it at The Frederick R. Weisman Museum of Art at Pepperdine University in Malibu, California towards the end of a January 12 - March 31, 2013 exhibition run. The collection concentrates on illustration art created roughly 1890-1935 and one of its purposes is to further knowledge and appreciation of illustration from that era.

Non-flash photography was allowed, so I took a large number of high-resolution photos of segments of those original works. This was to reference the artists' techniques in a manner not always easy to obtain from printed reproductions. (However, the exhibition catalog does feature a few large-scale detail reproductions.)

I thought that readers of this blog might also be interested in seeing the brushwork of master illustrators up close to increase their understanding of how the artists worked and perhaps to serve as inspiration for their own painting if they too are artists.

Below is an image of the entire illustration coupled with my work. Click on the latter to enlarge.

Night Raid - c.1927
Cover illustration for American Legion Monthly, January 1928 issue. This mage is from the Kelly Collection web site. It is copyrighted, as are all such images from that site appearing in this series.

This image segment is of the doughboy seen at the lower left. Note the variation in color between the two images; the latter seems closer to the original as seen at the exhibition, where lighting was warm rather than the cool of the Kelly site image. These difference will be apparent in many other posts of this series.

Dunn used plenty of oil paint and relied to a large degree on discrete brush strokes rather than smoothed color transitions. I find it interesting that he chose to paint the face of the doughboy using green. Other artists might well have mixed blue into skin color to create a nighttime effect. But Frederic Remington also found green useful for nigh scenes, and perhaps Dunn picked up the concept from him.

Hard-Edge Fantasy Artists

Nineteenth century academic painting usually took the form of what can be called "hard-edge" art, where subject matter is portrayed in sharp detail. Back in those days, the term used to indicate it was "finish," meaning the state of completion. Paintings by the French Impressionists were considered lacking in finish.

Nowadays, the degree of hard-edge treatment can be a matter of an artist's personal preference or perhaps is demanded by an important class of viewers. For instance, some fans of aviation or railroad art might prefer to find rivets and sheet metal joins crisply and correctly shown and there are artists temperamentally inclined to produce such illustrations who will do the job. I'd say that it's the artist's wishes that usually prevail, because the greatest part of his work falls in an identifiable zone on the hard-edge to painterly continuum.

I tend to favor painterly art, but thought it might be worthwhile to present some examples of detail-oriented artists who specialize in science-fiction and fantasy art.

Gallery

John Carter Mars scene - by Boris Vallejo and Julie Bell
Vallejo and Bell are married and sometimes work together, as for the painting above, or make illustrations on their own. Biographical information on Vallejo is here and for Bell here.

Through a Dark Red Veil - by David Palumbo
Palumbo is Julie Bell's son from a previous marriage, as mentioned here.

Demon Hunter - by Gerald Brom
As this indicates, he has been called Brom most of his life, and it does make for a nice, easily-remembered brand name.

Tarzan scene - by Joe Jusko
Biographical information on Jusko is here.

By John Jude Palencar
I don't have a title for this Palencar work.

Guardians - by Raoul Vitale
No Wikipedia entry as yet, but this is what Vitale has to say about himself on his Web site.

Celebrant of Peace - by Volkan Baga
The same applies for Baga. He mentions that for a while he was studio assistant to Donato Giancola, an established fantasy artist.

Illustration for fantasy and science fiction should be given more than casual consideration because it represents one of the few remnants of illustration art as it was practiced before 1970. Incidently, much SFF illustration is make using digital media these days, but the artists mentioned above prefer traditional painting.

Helen Dryden: From Illustration to Industrial Design

Helen Dryden (1887-1981), according to her Wikipedia entry, spent most of her art school years working to become a landscape painter. And afterwards she shifted to commercial art, becoming a cover illustrator for Vogue magazine. (More biographical information is here.)

By 1914 she was doing costume and set design for theater, though Wikipedia does not provide information regarding how many productions she worked on.

Besides fashion-related illustration, by the late 1920s Dryden was practicing what was becoming known as industrial design. I could find no examples of this work to present below. She consulted for Studebaker in the later 1930s, probably mostly dealing with interiors. Studebaker advertising credited designs to her, though Raymond Loewy also began working with Studebaker in 1936. Since he had had previous experience styling Hupmobiles, he probably did exterior work, but the advertising featured her probably because she was better known at the time.

The Wikipedia entry indicates that she had fallen on hard times by the mid 1950s. If her year of death was 1981, I wonder how she managed to survive for another 25 years; the entry implies city welfare.

Gallery

Vogue - 15 July 1914

Fashion Fête program cover - November 1914

Vogue (UK) - April 1919

Vogue (UK) - 1 November 1920

Delineator - July 1929

Delineator - October 1929

1936 Studebaker Advertisement crediting Dryden

A Fine Noel Sickles Illustration

Above is a slightly cropped image of a Noel Sickles (1910-1982) illustration intended for a Life magazine article during World War 2. Sickles was a hugely talented, largely self-taught draftsman who worked in the Associated Press bullpen, then drew the Scorchy Smith comic strip for three years before becoming a successful illustrator. His Wikipedia entry is here. Leif Peng discusses his military art here. David Apatoff comments on Sickles' drawing ability here. And here is one of my takes on Sickles.

The illustration at the top of this post was not used. What Life did publish is here:

I prefer the rejected image as an example of extremely well made illustration. The Life illustration might have been selected because it was a better teaching tool for soldiers encountering armor.

I like the unused illustration for several reasons. Perhaps its best attribute beyond Sickle's accuracy in depicting soldiers and the German Pkw IV is the economy of detail. For example, the tank is not so much a collection of lines as it is a study in darks, middle values and (comparative) lights. The American soldiers are also rendered in a sketchy, slightly impressionistic manner. Folds of the uniforms are highly simplified, yet convey the shapes of the individuals. Helmets are accurately shaped by line and shadow. This is important because many illustrators and painters seem unable to depict helmets convincingly (I'm thinking of you, Sir William Orpen!).

The soldier's poses are also convincingly shown. My one gripe is that, probably for reasons of pictorial composition, Sickles grouped the BAR gunner, Tommy gunner and Lieutenant with the carbine on his back too closely together for a real combat situation. A short machine gun burst or a single mortar shell could wipe out all three along with the rifleman to the right.

Virgil Finlay's Scratch and Stipple Illustrations

Let's face it. Despite the rehabilitation of pulp magazine illustration of roughly 1930-1955, much of it wasn't very good. In some cases, the artists were simply mediocre. In other instances, they were good, but still young and trying to get their careers launched; some were able to eventually make the jump to the prestigious and better paying "slick" magazines.

One of the very good ones who never really made the illustration Big Time was Virgil Finlay (1914-1971), who is best known for his science fiction illustration. He also did illustrations for a third-tier magazine and later in life kept his career going by providing illustrations for astrology magazines.

The jist of this can be found here in his Wikipedia entry. But a more useful source about his career and, as important, his unusual technique, is here.

It seems that Finlay was a scratchboard artist who supplemented normal scratchboard techniques with stippling (application of tiny dots of ink). The second link above provides a useful discussion of this.

Below are examples of his work. As you can see, Finlay apparently really liked to draw beautiful women, and he did this very well. Click on the images to enlarge.

Myron Perley: Illustrator Without a Biogrphy

I recently came across some advertising illustrations for the 1931 Pierce-Arrow luxury automobile line by Myron Perley (1883-1939). Those years of birth and death are all that I can find about him. Next to nothing on the first few pages of Google searches and nothing at all in my books with reference material.

Even the illustration work known to be by him or attributed to him is in short supply on the Internet. Which is too bad, because Perley seems to have been competent at his trade, though perhaps not one of the great illustrators.

Gallery

1931 Pierce-Arrow Town Car illustration

1931 Pierce-Arrow Sport Phaeton illustration

1931 Pierce-Arrow Sport Phaeton photo
Here I juxtapose a Purley illustration with the model he depicted.

1931 Pierce-Arrow Convertible Coupe illustration

1931 Pierce-Arrow Convertible Coupe photo
Another such juxtaposition.

1931 Pierce-Arrow Roadster illustration

Listerine advertisement illustration - 1925
A dozen or 15 years earlier, Perley did other Pierce-Arrow illustrations as well as illustrations for advertising other makes of cars. And as with this Listerine ad, he provided illustrationa for non-automotive companies.

If anyone has some biographic information on Perley, let us know in Comments.

Adolph Treidler: Poster Style Illustration

Adolph Treidler (1886-1981) wrote a charming little memoir for Automobile Quarterly's Third Quarter 1976 issue. If you do the subtraction, that would have made him about 90 years old at the time. By that point, he had been retired from illustration for around 25 years. And some of his best known work was done as long ago as 1910 for Pierce-Arrow, one of the leading makers of luxury cars in America.

This site has a tiny biography along with examples showing a variety of Treidler's work. But there was no really useful biographical sketch that I could find on the Internet.

According to his AQ memoir, Treidler was born in West Cliff, Colorado. The family moved to various mining towns in that state until leaving for San Francisco about 1898. He worked for an advertising agency while in his teens, experiencing the 1906 earthquake and fire shortly before departing for Chicago. There he stayed for about a year and a half, working as an artist for the Chicago Tribune newspaper. Then he moved on to New York where one of his paintings that happened to include a Pierce-Arrow car caught the eye of a man who soon became an art director at the Calkins & Holden advertising agency, which held the Pierce-Arrow account. From that point, his career took off like a rocket.

Besides Pierce-Arrow ad art (which ended around 1930, when the company was rapidly declining), he did poster and other advertising art for the French Line, Bermuda tourism, the government war effort in both world wars, and Chesterfield cigarettes.

Gallery

Pierce-Arrow ad harking back to an earlier Treidler ad

Pierce Arrow ad art, Literary Digest - 5 January 1929

Chesterfield cigarette advertising

Poster for Bermuda tourism

World War 2 poster - 1942

Poster for Furness line

Treidler was surprisingly versatile when it came to style. The posters dealing with Bermuda would seem to have been done by another artist than the one who did the World War 2 poster. And it might have been a third artist who did the Chesterfield ad art and a fourth who worked for Pierce-Arrow. But of course this was all Treidler. I wouldn't quite place him in the top echelon of illustrators because he didn't do story illustration so far as I can tell. But as an advertising artist he was indeed good.