Among other things, Cole provided the illustration for what many in the advertising trade consider one of the greatest and most influential ads of all time: the Jordan Motor Car Company's "Somewhere West of Laramie."
The are two somewhat opposing advertising content strategies. One is to make a rational case for the product being advertised by dealing with its features. The other is the Jordan approach, eliciting positive emotion regarding a product or the company that makes the product. In practice, most advertisements offer some of each, though in recent decades the tendency is towards emotion, rather than rationality. A case in point are the TV commercials aired during the annual Super Bowl football game.
As for Cole, his car illustrations were unusual in that he left out parts of cars rather than being conventional and depicting the whole thing. That is, cars were suggested rather than portrayed. Even more interesting is that Cole did similar illustration for several carmakers, even during the same model year. One would expect that advertising managers and sales directors would want ads looking distinct from those of competitors. But that was 90 or so years ago, so perhaps the game was played differently then.
Cross-posted at Car Style Critic.