Frazer advertising was usually conventional. But for the 1949 model year, it was given a set of unusual ads -- visually unusual for the times.
Rather than using photographs or representational illustrations of cars, this campaign featured sketchy watercolors that only hinted at actual appearance. Apparently this approach did not work because Frazer did not repeat that theme, and it was not used by any other American car ad campaign in that era that I am aware of. I should add that some Chrysler advertisements in 1948 featured paintings, but no car image -- just small depictions of parts of a car.
Click on images below to enlarge somewhat.
(for 1949) car advertisement. The artist was the respected and prolific Melbourne Brindle.