Sunday, August 22, 2010
Incredible Shrinking Magazines
Time to add a few more points to the declining media curve.
Today's Sunday newspaper insert, Parade magazine, struck me as being a fragment of its former self. Years ago, if memory serves, its dimensions were someplace between those of a news magazine and a tabloid paper, edging in the direction of the former. I don't recall how many pages an issue typically boasted, but it had at least a little heft -- call it 36-48.
The latest Parade measures 9.5 inches high by nine inches wide when closed. The page count?: 16.
Meanwhile, over at a newsstand, I did something I almost never do any more: I examined Time and Newsweek. Their 23 August editions each had only 64 pages, which felt pretty thin. I grabbed three copies of 1955-56 Newsweek from my archive and their page counts ranged from 92 to 114. (Those issues had cover stories about cars. I'll probably get around to posting about what was written.)
I wonder why they bother to keep Parade alive when it contains so little in its page-deficient, small format. And if Newsweek was sold for $1 (yes, the buyer assumed debt), then what might Time be worth?