What they were not was stylish. Pierce-Arrows were conservatively shaped, seeming several model years behind the designs of competing brands such as Packard and Cadillac.
One thing Pierce-Arrow did well was advertise. That was in the days before television, when carmakers spent much of their advertising budgets on advertisements appearing in magazines. Pierce-Arrow's advertising people used quality illustrators for images. An interesting quirk was that the cars were often placed in the background of stylish, upscale people, helping to create a prestige image for a prestige car brand.
You might want to get details on some of the artists featured below using Google, Bing, or some other Internet search engine.
Click on images to enlarge.
Treidler did many early ads, then in 1929 created images with the same theme as some of those early ones. At that point, Pierce-Arrow was harking back to its pre- Great War heyday.
Poster-style illustration using tempera or gouache.
Hohlwein was for many years one of Germany's top poster artists.
Another poster-style illustration.
I find the young lady more fetching than the car.
Can anyone identify who painted this?
This one, too.
An example of a Pierce-Arrow nostalgia advertisement. Note the small image of the first ad art, also probably by Foster.
I think the best-looking Pierce-Arrows were built around 1930.
Note the contra-jour coloring. Very nice.
Moderne was in vogue in 1934. Despite the Great Depression that was snuffing out Pierce-Arrow, upscale people are featured as usual.
2 comments:
Haddon Sundblom? Check this link: https://www.carstyling.ru/en/entry/Pierce_Arrow_Advertising_Campaign_1925_1926/images/15742/
Ah, the Pierce-Arrow Silver Arrow. That's the one time your statement about the styling rings false. Funny they didn't even show it in the panel.
Post a Comment